Estela Barraza discovered her love for exercise in 6th grade PE class. Despite a language barrier, she realized that staying active and healthy transcends language and connects people. Exercise became her sanctuary, allowing her to express herself and providing her with a safe space and a way to escape. This led her to pursue a bachelor's degree in Kinesiology and a master's degree in Exercise and Wellness.

Since 2010, Estela has been dedicated to using her education and career in the wellness industry, combined with her love for exercise, to create personalized experiences that inspire people to be healthy, connect with others, and perform at their best. Exercise has shown Estela the potential she has to succeed through hard work and the importance of resilience after facing challenges.

In 2018, Estela faced her toughest health challenge: chronic stress. Despite excelling in her career and maintaining good physical health, the toll of a grueling 5-hour daily commute to repay her grad school debt while living with her parents left her feeling overwhelmed and depleted. During this trying period, Estela came to understand the profound distinction between physical health and overall well-being.

In 2020, fueled by her newfound insight, Estela embarked on a journey that redefined her purpose. Taking a bold leap of faith. She assumed a pivotal role in a school district, leading the charge in pandemic response efforts. It was amidst the chaos and challenges of this role that Estela discovered her new focus: To equip professionals with the tools to ease work stress through the resources and programs their organizations provide.

Driven by personal experience and informed by scientific research, Estela resolved to make a difference. She shifted her agency’s efforts dedicated to serving organizations. Through strategic partnerships, Estela's mission is to cultivate environments where enhanced health and well-being are realities of the whole organization and its people.